The project involves creating a comprehensive project management plan for the launch of Dataculture.online, a new platform by Ntrtnmnt.ca. The primary goal is to analyze the competitive landscape, identifying key competitors and their market positions. This analysis will inform the development of effective go-to-market strategies tailored to Dataculture.online's unique value proposition. The project will provide learners with the opportunity to apply their classroom knowledge of market analysis, strategic planning, and project management. If time permits, the team may also conduct preliminary user testing to gather insights on user experience and potential improvements. The project is designed to be completed by a team of learners within a single academic program, focusing on marketing or business management, ensuring a cohesive skill set.

The deliverables for this project include a detailed competitive analysis report, outlining the strengths and weaknesses of key competitors. Additionally, the team will develop a strategic go-to-market plan, including recommended marketing tactics and positioning strategies. If user testing is conducted, a summary report of findings and recommendations for user experience enhancements will also be provided. These deliverables will equip Ntrtnmnt.ca with actionable insights and strategies for a successful launch of Dataculture.online.